It was surprisingly difficult to come up with a design for a streamer character, and a number of concepts were rejected before arriving at the final one.
I drew inspiration from her unique backstory based on the setting and her cutesy attacks that felt like something from old-school video games.
Something that is true of all the characters in Sorana Magica, Kusano wanted designs that weren't confined to the usual notions of a "Magical Girl"; they didn't need to be frilly or even feminine.
Lilly has come to embody the overall design direction of Sorana Magica.