When used herein, the terms “we”, “us” and “our” refer to Aniplex Inc., agents, subsidiaries, trusted partners and affiliates acting on our behalf (collectively, “Aniplex”).

This Privacy Policy describes our policies on the collection, use and disclosure of your information in connection with your use of our service “Madoka Magica Magia Exedra”, including the related websites, emails, and applications (collectively, “Service”).

This Privacy Policy applies to users with Thailand as country/region of residence. If you are not a resident of Thailand, please go back to the previous page and select your country/region of residence, and read the corresponding privacy policy for your country/region.

When this Privacy Policy uses the term “personal information,” we mean information that identifies a particular individual, such as full name, street address, telephone number or email address, or as may otherwise be defined by the applicable data protection laws, including any other similar terms.

We encourage you to review the entire Privacy Policy, which consists of the sections listed below.

• Collection and Use of Personal Information
• Transactions
• Social Media Applications
• Information Sharing
• Tracking Technologies
• Security
• Retention Period
• Data Subject Rights
• Consent to Processing
• Changes to This Policy

Collection and Use of Personal Information

We may collect the following personal information from you:

• ̵ Contact information such as email address;
• ̵ Unique identifiers such as date of birth, user name, account ID;
• ̵ Preference and other information such as favorite character(s);
• ̵ Information that you choose to submit to the Application or our Services including texts in the chat feature; and
• ̵ Information as to your computer or mobile device which you use to access the Service, such as the domain name, internet service provider, network type, browser type and version, operating system, language settings, device model, device settings, device state (accelerometer, gyro, battery, light), Application information, software development kit (SDK) ID and version, install and use of the Application, action within the Application, crash and error report, the page and ad served or clicked, time on the Service, and the preceding page views, identifier for advertisement (IDFA/AAID), identifier for vendor (IDFV/ANDROID_ID), Apple ID/Google Play ID, push notification token, the Internet Protocol (IP) address you use to connect to the Internet and related geographical information.

We or one of our trusted partners may use this information to:

• Provide the Application or our services;
• Send you requested product or service information;
• Fulfill your order;
• Respond to customer service requests, questions and concerns;
• Administer your account;
• Moderate the content of social features;
• Identify verification (including your parent or legal guardian);
• Conduct research and analysis;
• Service improvement and development; and
• Display content based upon your location and/or interests.

We may offer social features like text chat or message. When you use these features, the information you share may be seen or overheard by others. We may collect and use personal information you provide for various purposes, including to enforce our Terms of Use, and in some cases it may also be collected or used by others without your knowledge (for example, if you are chatting with another user while they stream the Application). If you disclose any information relating to other people to us or to our service providers in connection with the Application, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

Other users may report each other and submit information about their in-Application activity and actions to help us determine if the reported behavior constituted a violation of rules and procedures that apply to user conduct, as well as any potential repercussions (such as temporary or permanent account suspensions or chat restrictions). We also record and store, and reserve the right (but have no obligation) to monitor text chat and similar details about optional interactions for a period we determine is appropriate to help us, among other things, address disruptive behavior, improve our services, enforce our rules and policies and Terms of Use, and foster a more positive the Application for our users.

To help protect you and others, we monitor use of the Service, and we use the information we collect, including personal information, to identify fraudulent activities and transactions; prevent abuse of and investigate and/or seek prosecution for any potential threats to or misuse of the Service; ensure compliance with the Terms of Use, applicable terms of service and this Privacy Policy; investigate violations of or enforce these agreements; and otherwise to protect the rights and property of Aniplex, its partners, and customers. Monitoring may result in the collection, recording, and analysis of online activity or communications through the Service. If you do not agree to these conditions, you must discontinue your use of the Service.

We also automatically collect information about your computer as you use our Service. Please see the Tracking Technologies section of this Privacy Policy. We will retain these information of yours for as long as your account is active and as needed to provide you services.

We may use your personal information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. Failure to provide personal information under such circumstances may result in us and/or you are or be deemed to be in violation of such applicable laws.

In addition, there are circumstances where the processing of your personal information is necessary for us to proceed with your request to enter into a contract with us and/or to perform our obligations under the contract with you, if you do not provide us with the required information under said circumstances, we may not be able to proceed with your request ,or may not be able to perform our obligations under the contract with you, either in whole or in part (e.g. not able to provide the Services as described herein to you).

Transactions

You may purchase certain items from some of our Service. This Privacy Policy applies to any personal information you provide in connection with any such purchases. In　some instances, you may be directed to a third party site to initiate your transaction. These third party sites will be clearly identified and link to their own privacy policies so you know which company is collecting your personal information. Such third party company acts as independent data controller. You should refer to those policies for any privacy-related concerns regarding your purchase with them.

Social Media Applications

You may choose to participate in a third-party application or feature (such as Apple, Google, Facebook, X, Discord or LINE applications or a similar application or feature on a third-party property, or otherwise linking the Service with another property) through which you allow us to collect (or the third party to share) your personal information. When you choose to participate, you may be opting to link your activity on the Service with that third-party property, which may then collect information about your visits to the Service and may publish that activity as you request to your "profile" or similar feature with that third party (such as if you choose to share content you find on one of the Service with your "connections" on the third party's property). The personal information we collect is subject to this Privacy Policy. However, the personal information collected and stored by the third party remains subject to the third party's privacy practices, including whether the third party continues to share information with us or with other third parties, the types of information shared, and your choices regarding what is visible to others on that third party's property. The third party may allow you to remove an application or feature, in which case we will no longer collect personal information about you through the application or feature, but we may retain the personal information previously collected in accordance with this Privacy Policy.

Information Sharing

We will share your personal information with third parties in the ways that are described in this Privacy Policy. We may provide your personal information to companies that help us with our business activities (e.g. assisting us in Service operations, providing customer service, etc.) or that assist us in improving our products, content, services or advertising. These companies are authorized to use your personal information only as necessary to provide these services.

We may also share your personal information:

• As required by law, such as to comply with a subpoena or similar legal process;
• When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a government request;
• In connection with a corporate change including a merger, acquisition or sale of assets; and
• To any other third party with your prior consent to do so.

Tracking Technologies

We and our third party partners may automatically collect information as you browse our Service such as the domain name, internet service provider, network type, browser type and version, operating system, language settings, device model, device settings, device state (accelerometer, gyro, battery, light), Application information, software development kit (SDK) ID and version, install and use of the Application, action within the Application, crash and error report, the page and ad served or clicked, time on the Service, and the preceding page views, identifier for advertisement (IDFA/AAID), identifier for vendor (IDFV/ANDROID_ID), Apple ID/Google Play ID, push notification token, the Internet Protocol (IP) address you use to connect to the Internet and related geographical information.

We and our third party partners (such as Google Analytics https://policies.google.com/technologies/partner-sites?hl=en) use cookies and other technologies such as web beacons to keep track of your visits, preferences and profile information. This information is used to make our Service easier to use, improve our advertising, and to provide you with a more personal and convenient experience. For example, we may use this information to store some of your preferences or to provide you with tailored advertisements related to your specific interests. Additionally, should you choose to enroll, we and our third party partners may use this information to allow you to participate in one of our fan rewards programs. To learn more about the use of cookies in online advertising, including how to manage or delete them, please visit the following website:
www.networkadvertising.org/understanding-online-advertising/.

We and some of our third party partners use Flash cookies to store some of your preferences or personal information. For more information on Flash cookies and how to manage privacy and storage settings, please visit the following website:
http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html

In some of our email messages, we use “click-through URLs” or pixel tags to determine whether the email has been opened and to measure the effectiveness of our customer communications. This data may also be used to gauge your interest in particular topics, so we can deliver a more relevant, personal and convenient user-experience.

In the above-mentioned circumstances, our third party partners act as independent data controller for the processing of your personal information. It is thus advisable that you thoroughly review their privacy policy.

Security

We follow generally accepted industry standards and the requirements under the applicable laws to protect the personal information submitted to us, both during transmission and after receipt. However, no method of transmission over the Internet or method of electronic storage is 100% secure and we cannot guarantee its absolute security.

Retention Period

We will retain your personal information for as long as is required in order to fulfil our contractual obligations under the agreement with you, including the Terms of Use. In general, we will retain your personal information throughout the period which you are using the Service and for ten (10) years after the cessation of our contractual relationship, or our last contact/communication.

Notwithstanding the above, we may retain your personal information longer than the above period if it is permitted or otherwise required by the applicable law.

Data Subject Rights

Subject to the conditions and limitations under applicable law, you may have the following right in relation to your personal information:

• Right to rectification: If you wish to review, correct, rectify, and update your personal information;
• Right to access: If you wish to access your personal information, or obtain a copy of your personal information, as well as to request the disclosure of the acquisition of your personal information without your consent;
• Right to data portability: If you wish to receive your personal information in a structured, commonly used and machine-readable format, and which can be used or disclosed by automated means, and, where technically feasible, request that we transmit your personal information in said format to another organization;
• Right to restriction: If you wish to request the suspension of the use of your personal information;
• Right to object: If you wish to object to the processing of your personal information;
• Right to withdraw consent: If you wish to withdraw consent at any time. However, the withdrawal of consent would not affect the lawfulness of the processing of your personal information which has been carried out by Aniplex prior to such withdrawal;
• Right to erasure: If you wish to request the deletion, destroy or de-identification of your personal information, including cancel your account or request that we no longer use your information to provide you services. Please refer to the below Section “How to Delete Your Account” for further details; and
• Right to lodge a complaint: If you wish to lodge a complaint about the processing of your personal information to the personal information protection supervisory authorities.

If you wish to exercise any of the above rights, please send email to the address: support_en@madoka-exedra.com

Consent to Processing

We operate and may continue to operate servers in a number of jurisdictions around the world, including the United States and Japan, so the server on which your personal information is used and stored may not be located in your jurisdiction.
You fully understand that to provide you with our Services, certain personal data of yours must be transferred to country or countries outside your jurisdiction which may or may not have adequate personal data protection standard as required by the applicable personal data protection law in your jurisdiction, and to such extent, you hereby unambiguously consent to such transfer, processing and storage of your personal information.

How to Delete Your Account

You may delete your account by taking the following steps: Please go to “Madoka Magica Magia Exedra”, tap “Menu”, tap “Options” and then tap “Delete Account”.

Changes To This Privacy Policy

By using our Service, you agree to the terms of this Privacy Policy. We may amend this Privacy Policy at any time and, as such, we encourage you to periodically review this page for the latest information on our privacy practices. If we make a material change to the way in which we collect, use, and/or share your personal information, we will send an email to users who have provided an email address or post a notice on our Service prior to the change becoming effective. Your continued use of the Service after a revised version of this Privacy Policy has been posted will signify your consent to the terms of such revised policy.

Questions About This Privacy Policy

If you have questions or concerns regarding this Privacy Policy, you should first contact Aniplex. You can contact us about this Privacy Policy by writing us:

Aniplex Inc.
Address: 4-5 Rokubancho, Chiyoda-ku, Tokyo 102-8353, Japan
Email: support_en@madoka-exedra.com