When used herein, the terms “we”, “us” and “our” refer to Aniplex Inc., agents, subsidiaries, trusted partners and affiliates acting on our behalf (collectively, “Aniplex”).

This Privacy Policy is to inform you and provide you with an understanding of how we collect, use, disclose and/or process your “Personal Data” that you provide to us or that we receive through third parties. This Privacy Policy covers all of our service “Madoka Magica Magia Exedra” including the related websites, emails, and applications (collectively, “Service”).

This Privacy Policy applies to users with Singapore as country/region of residence. If you are not a resident of Singapore, please go back to the previous page and select your country/region of residence, and read the corresponding privacy policy for your country/region.

By using our Service, you understand and consent that we may collect, use and/or disclose your “Personal Data” in accordance with this Privacy Policy, as may be revised from time to time.

If you are a minor that is below the age of thirteen (13), please read this Privacy Policy with your parent(s) and/or legal guardian(s), especially the section “Minors” below. If you are the parent or legal guardian, by allowing your child / ward to use our Service, you understand and consent that we may collect, use and/or disclose your child’s / ward’s “Personal Data” in accordance with this Privacy Policy, as may be revised from time to time.

The content of this Privacy Policy may change over time so please check back frequently. Any changes to this Privacy Policy will be posted on and can be viewed at our Service.

We encourage you to review the entire Privacy Policy, which consists of the sections listed below.

• Collection and Use of Personal Data
• Sharing of your Personal Data
• Tracking Technologies
• Transfer, Storage and Security of your Personal Data
• Retention of your Personal Data
• Minors
• Changes To This Policy
• Complaint Process
• General
• Questions About This Privacy Policy

Collection and Use of Personal Data

“Personal Data” is defined under Singapore’s Personal Data Protection Act 2012 (“PDPA”) to mean data, whether true or not, about an individual who can be identified from that data, or from that data and other information to which an organisation has or is likely to have access.

We may collect information from you when you use our application, websites and other online products and services and throughout other interactions and services you have with us. Personal Data that we collect about you may include without limitation the following:

• ̵ Personal Data that you make available to us when you open an account or subscribe to our Service, such as your name, physical address, email address and credit card details; ̵
• ̵ Contact information such as your mobile number and email address;
̵
• ̵ Unique identifiers such as date of birth, user name, account ID;
̵
• ̵ Preference and other information such as favorite character(s);
̵
• ̵ Information that you choose to submit to the Application or our services;
̵
• ̵ Information about communications you have made using our Service, such as the people you’ve communicated with and the time of your communications; and
̵
• ̵ Metadata that is automatically generated by our systems in the regular course of your use of our Service, such as the domain name, internet service provider, network type, browser type and version, operating system, language settings, device model, device settings, device state (accelerometer, gyro, battery, light), Application information, software development kit (SDK) ID and version, install and use of the Application, action within the Application, crash and error report, the page and ad served or clicked, time on the Service, and the preceding page views, identifier for advertisement (IDFA/AAID), identifier for vendor (IDFV/ANDROID_ID), Apple ID/Google Play ID, push notification token, the Internet Protocol (IP) address you use to connect to the Internet and related geographical information.

We may offer social features like text chat or message. When you use these features, the info you share may be seen or overheard by others. We may collect and use the info you provide, including to enforce our Terms of Use, and in some cases it may also be collected or used by others without your knowledge (for example, if you’re chatting with another user while they stream the Application). If you disclose any information relating to other people to us or to our service providers in connection with the Application, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
Other users may report each other and submit information about their in-Application activity and actions to help us determine if the reported behavior constituted a violation of rules and procedures that apply to user conduct, as well as any potential repercussions (such as temporary or permanent account suspensions or chat restrictions). We also record and store, and reserve the right (but have no obligation) to monitor text chat and similar details about optional interactions for a period we determine is appropriate to help us, among other things, address disruptive behavior, improve our Services, enforce our rules and policies and Terms of Use, and foster a more positive gaming experience for our users.

When you choose to link your account to a third-party application or feature (“Third-Party Platform”) (such as Apple, Google, Facebook, X, Discord or LINE applications or a similar application or feature on third-party property), you understand and consent that we may collect your Personal Data from the relevant Third-Party Platform for the Purposes (as defined below). In addition, you also understand and consent that the Third-Party Platform may then directly collect your Personal Data, information about your access and use of the Service and may publish that activity as per your request to your "profile" or similar feature with that Third-Party Platform (such as if you choose to share content you find on one of the Service with your "connections" on the Third-Party Platform). The Personal Data we collect is subject to this Privacy Policy. However, the Personal Data directly collected and stored by the Third-Party Platform remains subject to the Third-Party Platform's privacy practices and your settings on the Third-Party Platform (e.g. whether the Third-Party Platform will continue to share information with us or with other third parties, the types of information shared, and your choices regarding what is visible to others on that Third-Party Platform). You may be allowed to de-link your account from the Third-Party Platform, in which case we will no longer collect your Personal Data from the Third-Party Platform, but we may retain the Personal Data previously collected in accordance with this Privacy Policy. Please note that to the maximum extent permissible by law, we shall not be liable for any liabilities, losses or damages that may be incurred by you as a result of your use of any Third-Party Platform, or the direct collection and subsequent use and disclosure of your Personal Data by any Third-Party Platform.

We will/may collect, use, disclose and/or process your Personal Data for one or more of the following purposes (“Purposes”):

• administering, facilitating, processing and/or dealing in any matters relating to your use of the Service. This includes but is not limited to software verification and administering software upgrades;
• providing our Service to you;
• monitoring, processing and/or tracking your use of the Service in order to provide you with a seamless experience, facilitating or administering your use of the Service, and/or to assist us in improving your experience in using the Service. Please refer to the Tracking Technologies section of this Privacy Policy for more information;
• administering, facilitating, processing and/or dealing in any transactions or activities carried out by you in the Service;
• confirming identification and/or consent of you, and your parent or legal guardian if you are a minor;
• contacting you or communicating with you via phone/voice call, text message and/or fax message, email and/or postal mail for the purposes of administering and/or managing your use of the Service;
• conducting research, analysis and development activities (including but not limited to data analytics, surveys and/or profiling) to improve our services and facilities in order to enhance any continued interaction between yourself and us connected or in relation to the Service, or to improve any of our products or services;
• for marketing purposes, if you have separately consented to it, and in this regard, we would be providing you by way of postal mail, electronic transmission to your email address(es), voice call, SMS/MMS or fax, depending on the mode of communication you have consented to, with marketing, advertising and promotional information, materials and/or documents relating to products and/or services that Aniplex or such third party organisations may be selling, marketing, offering or promoting, whether such products or services exist now or are created in the future;
• moderating the content of social features to enforce our Terms of Use, in accordance with applicable law.
• carrying out due diligence or other screening activities (including background checks) in accordance with legal or regulatory obligations applicable to us (whether in Singapore or another country), the requirements or guidelines of governmental authorities which we determine are applicable to us (whether in Singapore or another country), and/or our risk management procedures that may be required by law (whether in Singapore or another country) or that may have been put in place by us;
• to prevent or investigate any fraud, unlawful activity, omission or misconduct, whether or not there is any suspicion of the aforementioned;
• dealing with conflict of interests;
• dealing with and/or investigating complaints;
• complying with or as required by any applicable law, governmental or regulatory requirements of any jurisdiction applicable to us or our affiliates/associated companies, including meeting the requirements to make disclosure under the requirements of any law binding on us or our affiliates/associated companies, and/or for the purposes of any guidelines issued by regulatory or other authorities (whether of Singapore or another country), with which we or our affiliates/associated companies are expected to comply;
• complying with or as required by any request or direction of any governmental authority (whether of Singapore or of another country) which we are expected to comply with;
• responding to requests for information from public agencies, ministries, statutory boards or other similar authorities (whether of Singapore or of another country). For the avoidance of doubt, this means that we may/will disclose your Personal Data to the aforementioned parties upon their request or direction;
• for our or our partners’ legitimate interests, provided any adverse effect on you does not outweigh our or our partners’ legitimate interests; and/or
• any other purpose reasonably necessary to achieve the purposes listed above.

As the purposes for which we may collect, use, disclose or process your Personal Data depend on the circumstances at hand, such purpose(s) may not appear above. However, we will notify you of such other purpose at the time of obtaining your consent (both express and deemed) for the collection of such Personal Data, unless the collection, use, disclosure and/or processing of your Personal Data without your consent is permitted by law (such that consent may not be required).

You may withdraw your consent for the collection, use and/or disclosure of your Personal Data in our possession or under our control by emailing us at: support_en@madoka-exedra.com. We will process your request within a reasonable time from such a request for withdrawal of consent being made, and will thereafter not collect, use and/or disclose your Personal Data in the manner stated in your request, unless an exception under the law or a provision in the law permits us to do so. However, your withdrawal of consent could result in certain legal consequences arising from such withdrawal, including us being unable to perform the transactions requested by you in the Service.

Sharing of your Personal Data

From time to time, we will/may need to disclose your Personal Data to third parties, whether located within or outside Singapore, for one or more of the above Purposes, as such third parties would be processing your Personal Data for one or more of the above Purposes.

In this regard, you hereby acknowledge, agree, and consent that we are permitted to disclose your Personal Data to such third parties (whether located within or outside Singapore) for one or more of the above Purposes and for the said third parties to subsequently collect, use, disclose, and/or process your Personal Data for one or more of the above Purposes. Such third parties include:

• our associated or affiliated organisations or related corporations;
• oany of our agents, contractors or third party service providers that process or will be processing your Personal Data on our behalf including but not limited to those which provide administrative or other services to us such as mailing houses, telecommunication companies, information technology companies and data centres; and
• othird parties (such as Third-Party Platforms) to whom disclosure by Aniplex is for one or more of the Purposes and such third parties would in turn be collecting and processing your Personal Data for one or more of the Purposes.

Where we permit any third parties to collect and use your Personal Data, we will use reasonable efforts to ensure that such third parties only use your Personal Data: (i) in compliance with this Privacy Policy; or (ii) subject to any other instructions we give them, including any appropriate confidentiality and security measures that we implement.

Tracking Technologies

We and our third party partners may automatically collect information as you use our Service such as the domain name, internet service provider, network type, browser type and version, operating system, language settings, device model, device settings, device state (accelerometer, gyro, battery, light), Application information, software development kit (SDK) ID and version, install and use of the Application, action within the Application, crash and error report, the page and ad served or clicked, time on the Service, and the preceding page views, identifier for advertisement (IDFA/AAID), identifier for vendor (IDFV/ANDROID_ID), Apple ID/Google Play ID, push notification token, the Internet Protocol (IP) address you use to connect to the Internet and related geographical information.

We and our third party partners (such as Google Analytics https://policies.google.com/technologies/partner-sites?hl=en) use cookies and other technologies such as web beacons (also known as internet tags, pixel tags and clear GIFs) to keep track of your visits, preferences and profile information, improve and facilitate your use of the Service. For example, we may use this information to store some of your preferences or to provide you with tailored advertisements related to your specific interests. Additionally, should you choose to enroll, we and our third party partners may use this information to allow you to participate in one of our fan rewards programs. You can always learn more about the use of cookies in online advertising, including how to manage or delete them, by visiting available educational websites online.

We also utilise flash cookies on our Service to improve the user experience. The mechanics of flash cookies are similar to that of browser cookies, except that they are able to handle more complex data as compared to simple text data. Flash cookies do not have access to your computer and unless information is provided on the website or service in question, flash cookies cannot access or store your Personal Data.

In some of our email messages, we use “click-through URLs” or pixel tags to determine whether the email has been opened and to measure the effectiveness of our customer communications. This data may also be used to gauge your interest in particular topics, so we can deliver a more relevant, personal and convenient user-experience.

Updating Your Personal Data

If you wish to review and update your Personal Data, cancel your account or request that we no longer use your information to provide you services, please inform us through this email address: support_en@madoka-exedra.com

Transfer, Storage and Security of your Personal Data

We operate and may continue to operate servers in a number of jurisdictions around the world, including the United States and Japan, so the server on which your Personal Data is used and stored may not be located in your jurisdiction.

You fully understand and unambiguously consent to this transfer, processing and storage of your Personal Data (both inside and outside of your jurisdiction) for the Purposes described in this Privacy Policy. However, we will ensure that any of the obligations stemming from the privacy laws, which are a result of the transfer of Personal Data out of your country, will be complied with.

We use a variety of security technologies and procedures for the purpose of preventing loss, misuse, unauthorised access or disclosure of Personal Data. Please be aware that despite our efforts, no data security measures can guarantee 100% security at all times. Our systems and the communications networks through which you access our Service may be subject to security breaches and failures which are due to circumstances beyond our reasonable control.

Retention of your Personal Data

Subject to applicable laws and regulations, we will only retain your Personal Data for so long as is necessary to fulfill the Purposes as set out in the Collection and Use of Personal Data section above or when we continue to have a legal or business purpose to continue retaining the same.

If applicable laws and regulations give you the following rights, you may have the right to request access to and make any corrections to your Personal Data which we hold, or to request that we delete any of your Personal Data that is under our possession or control. You may direct such request to: support_en@madoka-exedra.com. We will need enough information from you in order to ascertain your identity as well as the nature of your request, so as to be able to deal with your request. With respect to your access request, we may charge a reasonable fee in order to process it.

For a request to access Personal Data, once we have sufficient information from you to deal with the request, we will seek to provide you with the relevant Personal Data within 30 days. Where we are unable to respond to you within the said 30 days, we will notify you of the soonest possible time within which we can provide you with the information requested. Note that the PDPA exempts certain types of Personal Data from being subject to your access request.

For a request to correct Personal Data, once we have sufficient information from you to deal with the request, we will correct your Personal Data within 30 days. Where we are unable to do so within the said 30 days, we will notify you of the soonest practicable time within which we can make the correction. Note that the PDPA exempts certain types of Personal Data from being subject to your correction request as well as provides for situation(s) when correction need not be made by us despite your request. We will send the corrected Personal Data to every other organisation to which the Personal Data was disclosed by us within a year before the date the correction was made, unless that other organisation does not need the corrected Personal Data for any legal or business purpose.

How to Delete Your Account

You may delete your account by taking the following steps:
Please go to “Madoka Magica Magia Exedra”, tap “Menu”, tap “Options” and then tap “Delete Account”.

While we respect your decision to delete your account, please note that depending on your prior use of your account, we may still be required under our internal policies or applicable Laws to retain certain content, information, data or records related to your account.

Minors

We cannot distinguish the age of persons who access and use the Service. If a minor (according to applicable laws) has provided us with Personal Data without parental or guardian consent, the parent or guardian should contact us (see Questions About This Privacy Policy section) to remove the relevant Personal Data and unsubscribe the minor from our Service.

We do not knowingly collect, use, process or disclose any Personal Data from individuals under the age of thirteen (13) without the consent of their parent or legal guardian. If you are under the age of thirteen (13) and have provided us with your Personal Data without the consent of your parent or legal guardian, or if you have provided us with the Personal Data of an individual under the age of thirteen (13) without consent from their parent or guardian, please contact us immediately and we will remove such Personal Data collected.

Changes To This Policy

As part of our efforts to ensure that we properly manage, protect and process your Personal Data, we will/may amend this Privacy Policy and our procedures and process from time to time. We reserve the right to amend the terms of this Privacy Policy at our absolute discretion. We encourage you to periodically review this page for the latest information on our privacy practices. Any amended Privacy Policy will be posted on our Service. If we make a material change to the way in which we collect, use, and/or share your Personal Data, we will send an email to you if you have provided an email address, or post a notice on our Service prior to the change becoming effective. By continuing to use our Service or allowing your child / ward to use our Service after any changes to this Privacy Policy, you are deemed to agree to the revised Privacy Policy.

Complaint Process

If you have any complaint or grievance regarding how we are handling your personal data or about how we are complying with the PDPA, we welcome you to contact us with your complaint or grievance.

Please send us your complaint or grievance by emailing us at: support_en@madoka-exedra.com

General

Your consent that is given pursuant to this Privacy Policy is additional to and does not supersede any other consents that you had provided to Aniplex with regard to processing of your Personal Data.

For the avoidance of doubt, in the event that applicable personal data protection law permits an organisation such as us to collect, use, or disclose your Personal Data without your consent, such permission granted by the law shall continue to apply.

Questions About This Privacy Policy

If you have any queries on this Privacy Policy or any other queries in relation to how we may manage, protect and/or process your Personal Data, please do not hesitate to contact us at:

Aniplex Inc.
4-5 Rokubancho, Chiyoda-ku, Tokyo 102-8353, Japan
Email: support_en@madoka-exedra.com