When used herein, the terms “we”, “us” and “our” refer to Aniplex Inc., agents, subsidiaries, trusted partners and affiliates acting on our behalf (collectively, “Aniplex”).

This Privacy Notice describes our policies on the collection, use and disclosure of your information in connection with your use of our service “Madoka Magica Magia Exedra”, including the related websites, emails, and applications (collectively, “Service”).

This Privacy Notice applies to users with the Philippines as country/region of residence. If you are not a resident of the Philippines, please go back to the previous page and select your country/region of residence, and read the corresponding privacy notice for your country/region.

When this Privacy Notice uses the term “personal information,” we mean information that identifies a particular individual, and information when put together with other information would directly and certainly identify an individual, such as full name, street address, telephone number or email address.

We encourage you to review the entire Privacy Notice, which consists of the sections listed below.

• Collection and Use of Personal Information
• Basis, Use, and Purpose for Processing of Personal Information
• Transactions
• Social Media Applications
• Information Sharing
• Tracking Technologies
• Security
• Updating Your Personal Information
• Consent to Processing
• How to Delete Your Account
• Storage and Retention
• Changes to This Notice
• Your Privacy Rights
• Questions About This Privacy Notice

Collection and Use of Personal Information

We may collect the following personal information from you:

• Contact information such as email address;
• Unique identifiers such as date of birth, user name, account ID;
• Preference and other information such as favorite character(s);
• Information that you choose to submit to the Application or our services; and
• Information as to your computer or mobile device which you use to access the Service, such as the domain name, internet service provider, network type, browser type and version, operating system, language settings, device model, device settings, device state (accelerometer, gyro, battery, light), Application information, software development kit (SDK) ID and version, install and use of the Application, action within the Application, crash and error report, the page and ad served or clicked, time on the Service, and the preceding page views, identifier for advertisement (IDFA/AAID), identifier for vendor (IDFV/ANDROID_ID), Apple ID/Google Play ID, push notification token, the Internet Protocol (IP) address you use to connect to the Internet and related geographical information.

We or one of our trusted partners may use the foregoing information only for any of the following purposes:

• Provide the Application or our services;
• Send you requested product or service information;
• Fulfill your order;
• Respond to customer service requests, questions and concerns;
• Administer your account;
• Moderate the content of social features;
• Identify verification (including your parent or legal guardian);
• Conduct research and analysis;
• Service improvement and development; and
• Display content based upon your location and/or interests.

We may offer social features like text chat or message. When you use these features, the info you share may be seen or overheard by others. We may collect and use the info you provide, including to enforce our Terms of Use, and in some cases it may also be collected or used by others without your knowledge (for example, if you’re chatting with another user while they stream the Application). If you disclose any information relating to other people to us or to our service providers in connection with the Application, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Notice.
Other users may report each other and submit information about their in-Application activity and actions to help us determine if the reported behavior constituted a violation of rules and procedures that apply to user conduct, as well as any potential repercussions (such as temporary or permanent account suspensions or chat restrictions). We also record and store, and reserve the right (but have no obligation) to monitor text chat and similar details about optional interactions for a period we determine is appropriate to help us, among other things, address disruptive behavior, improve our services, enforce our rules and policies and Terms of Use, and foster a more positive the Application for our users.

Any disclosure of personal information collected from you to our trusted partners shall be covered by a data sharing agreement between Aniplex and the third party to whom such information shall be disclosed, which agreement shall establish adequate safeguards for data privacy and security, and uphold your rights as a data subject.

To help protect you and others, we monitor use of the Service, and we use the information we collect, including personal information, to identify fraudulent activities and transactions; prevent abuse of and investigate and/or seek prosecution for any potential threats to or misuse of the Service; ensure compliance with the applicable terms of service and this Privacy Notice; investigate violations of or enforce these agreements; and otherwise to protect the rights and property of Aniplex, its partners, and customers. Monitoring may result in the collection, recording, and analysis of online activity or communications through the Service. Your acceptance of this Privacy Notice means that you fully understand and unambiguously consent to the processing of your personal information, and this satisfies the consent required by Section 12(a) of Republic Act No. 10173, or the Philippine Data Privacy Act of 2012. If you do not consent to any of the conditions provided in this Privacy Notice, you must discontinue your use of the Service.

We also automatically collect information about your computer as you use our Service. Please see the Tracking Technologies section of this Privacy Notice. We will retain your information for as long as your account is active and as needed to provide you services. We will only use your information as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and for other services as described in this Privacy Notice.

Basis, Use, and Purpose for Processing of Personal Information

We or one of our trusted partners will process your personal information for the following purposes:

• To provide the Application or our services;
• To send you requested product or service information ;
• To fulfill your order;
• To respond to customer service requests, questions and concerns;
• To administer your account;
• To identify verification ( including your parent or legal guardian);
• To conduct research and analysis to improve the use of the Application;
• To improve and develop the services offered by the Application;
• To address disruptive behavior;
• To moderate the content of social features;
• To improve our services;
• To enforce our rules and policies and Terms of Use;
• To foster a more positive Application for our users;
• To identify fraudulent activities and transactions;
• To prevent abuse of and investigate and/or seek prosecution for any potential threats to or misuse of the Service;
• To ensure compliance with the applicable terms of service and this Privacy Notice;
• To investigate violations of or enforce the Terms of Use.; and
• To otherwise to protect the rights and property of Aniplex, its partners, and customers

While your consent may be solicited to process your personal data, we may also process personal data without your consent, such as when processing without need of consent is allowed under the DPA.

Transactions

You may purchase certain items from some of our Service. This Privacy Notice applies to any personal information you provide in connection with any such purchases. In　some instances, you may be directed to a third party site to initiate your transaction. These third party Service will be clearly identified and link to their own privacy policies so you know which company is collecting your personal information. You should refer to those policies for any privacy-related concerns regarding your purchase with them.

Social Media Applications

You may choose to participate in a third-party application or feature (such as Apple, Google, Facebook, X, Discord or LINE applications or a similar application or feature on a third-party property, or otherwise linking the Service with another property) through which you allow us to collect (or the third party to share) your personal information. When you choose to participate, you may be opting to link your activity on the Service with that third-party property, which may then collect information about your visits to the Service and may publish that activity as you request to your "profile" or similar feature with that third party (such as if you choose to share content you find on one of the Service with your "connections" on the third party's property). The personal information we collect is subject to this Privacy Notice. However, the personal information collected and stored by the third party remains subject to the third party's privacy practices, including whether the third party continues to share information with us or with other third parties, the types of information shared, and your choices regarding what is visible to others on that third party's property. The third party may allow you to remove an application or feature, in which case we will no longer collect personal information about you through the application or feature, but we may retain the personal information previously collected in accordance with this Privacy Notice.

Information Sharing

We will share your personal information with third parties in the ways that are described in this Privacy Notice. We may provide your personal information to companies that help us with our business activities (e.g. assisting us in Service operations, providing customer service, etc.) or that assist us in improving our products, content, services or advertising. These companies are authorized to use your personal information only as necessary to provide these services. We shall remain responsible for ensuring that proper safeguards are in place to ensure the confidentiality of the personal information processed, prevent its use for unauthorized purposes, and comply with the requirements of the Philippine Data Privacy Act of 2012 and other laws for processing of personal information.

We may also share your personal information:

• As may be required by law, such as to comply with a subpoena or similar legal process; and
• To any other third party with your prior consent to do so.

Any sharing of personal information with third parties shall be covered by a data sharing agreement between Aniplex and the third party to whom such information shall be disclosed, which agreement shall establish adequate safeguards for data privacy and security, and uphold your rights as a data subject.

Tracking Technologies

We and our third party partners may automatically collect information as you browse our Service such as the domain name, internet service provider, network type, browser type and version, operating system, language settings, device model, device settings, device state (accelerometer, gyro, battery, light), Application information, software development kit (SDK) ID and version, install and use of the Application, action within the Application, crash and error report, the page and ad served or clicked, time on the Service, and the preceding page views, identifier for advertisement (IDFA/AAID), identifier for vendor (IDFV/ANDROID_ID), Apple ID/Google Play ID, push notification token, the Internet Protocol (IP) address you use to connect to the Internet and related geographical information.

We and our third party partners (such as Google Analytics https://policies.google.com/technologies/partner-sites?hl=en) use cookies and other technologies such as web beacons to keep track of your visits, preferences and profile information. This information is used to make our Service easier to use, improve our advertising, and to provide you with a more personal and convenient experience. For example, we may use this information to store some of your preferences or to provide you with tailored advertisements related to your specific interests. Additionally, should you choose to enroll, we and our third party partners may use this information to allow you to participate in one of our fan rewards programs. To learn more about the use of cookies in online advertising, including how to manage or delete them, please visit the following website:
www.networkadvertising.org/understanding-online-advertising/.

We and some of our third party partners use Flash cookies to store some of your preferences or personal information. For more information on Flash cookies and how to manage privacy and storage settings, please visit the following website:
http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html

In some of our email messages, we use “click-through URLs” or pixel tags to determine whether the email has been opened and to measure the effectiveness of our customer communications. This data may also be used to gauge your interest in particular topics, so we can deliver a more relevant, personal and convenient user-experience.

Security

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and after receipt. The security measures taken to protect personal information are directed to ensuring the availability, integrity, and confidentiality of personal data, and may include the implementation of back-up solutions, access control and secure log files, encryption, or procedures on data disposal and return of assets. However, no method of transmission over the Internet or method of electronic storage is 100% secure and we cannot guarantee its absolute security.

Updating Your Personal Information

If you wish to review and update your personal information, cancel your account or request that we no longer use your information to provide you services, please send email to the address: support_en@madoka-exedra.com

Consent to Processing

We operate and may continue to operate servers in a number of jurisdictions around the world, including the United States and Japan, so the server on which your personal information is used and stored may not be located in your jurisdiction.

How to Delete Your Account

You may delete your account by taking the following steps:
Please go to “Madoka Magica Magia Exedra”, tap “Menu”, tap “Options” and then tap “Delete Account”.

Storage and Retention

Personal data must be retained only for as long as necessary for the fulfillment of the purposes as declared in this Privacy Notice. Further, personal data shall be stored in a database for 5 years after the purpose of its processing is achieved or is no longer necessary. After this period, all records of the personal data shall be disposed of securely.

Changes To This Notice

By using our Service, you agree to the terms of this Privacy Notice. We may amend this Privacy Notice at any time and, as such, we encourage you to periodically review this page for the latest information on our privacy practices. If we make a material change to the way in which we collect, use, and/or share your personal information, we will send an email to users who have provided an email address or post a notice on our Service prior to the change becoming effective. Your continued use of the Service after a revised version of this Privacy Notice has been posted will signify your consent to the terms of such revised notice.

Your Privacy Rights

You are entitled to

(a) be informed whether personal information pertaining to you shall be, are being or have been processed;

(b) be furnished the information processed before the entry of such personal information into the processing system of Aniplex or any authorized third party, or at the next practical opportunity;

(c) reasonable access to, upon demand, the following:

• Contents of your personal information that were processed;
• Sources from which personal information were obtained;
• Names and addresses of recipients of the personal information;
• Manner by which such data were processed;
• Reasons for the disclosure of the personal information to recipients;
• Information on automated processes where the data will or likely to be made as the sole basis for any decision significantly affecting or will affect the data subject; and
• Date when your personal information was last accessed and modified;

(d) dispute the inaccuracy or error in the personal information and have Aniplex correct it immediately and accordingly, unless the request is vexatious or otherwise unreasonable;

(e) suspend, withdraw or order the blocking, removal or destruction of your personal information from Aniplex’s filing system upon discovery and substantial proof that the personal information are incomplete, outdated, false, unlawfully obtained, used for unauthorized purposes or are no longer necessary for the purposes for which they were collected;

and (f) be indemnified for any damages sustained due to such inaccurate, incomplete, outdated, false, unlawfully obtained or unauthorized use of personal information. To obtain information as provided under this paragraph, please write or email to us at the address below. We will respond to these requests within thirty (30) days . Requests that come to us by other means may result in a delayed response.

Questions About This Privacy Notice

If you have questions or concerns regarding this Privacy Notice, you should first contact Aniplex. You can contact us about this Privacy Notice by writing us:

Aniplex Inc.
Address: 4-5 Rokubancho, Chiyoda-ku, Tokyo 102-8353, Japan
Email: support_en@madoka-exedra.com

Consent Form

By clicking Agree, I hereby manifest that:

• I have read the Privacy Notice, and fully understood its contents
• I unambiguously consent to the transfer, processing and storage of my personal data (both inside and outside of my jurisdiction) for the purposes described in this Privacy Notice
• I understand that my consent does not preclude the existence of other criteria for lawful processing of personal data, and does not waive any of my rights under the Data Privacy Act of 2012, and other applicable laws.