This Summary Privacy Policy ("Summary") explains how we, Aniplex Inc. (4-5 Rokubancho, Chiyoda-ku, Tokyo, 102-8353 Japan) (“Aniplex”) and any legal entities controlled (the term “control” in this context means the direct or indirect ownership of at least fifty percent (50%) of the voting interest in such corporation or the power in fact to control the management decisions of such entity) by Aniplex (including, Aniplex of America Inc., a wholly owned subsidiary of Aniplex Inc.) (“We”, "Us" and "Our") collect, use, disclose and/or store information or data of any kind (e.g., user name, account ID, email address etc.) about or related to you, even if such information cannot directly identify you on its own but can be used in combination with other information that is stored by Us ("Personal Data") in connection with Our Service “Madoka Magica Magia Exedra” including, application ("Application") and Our website https://madoka-exedra.com/en/ whether accessed via computer, mobile device or other technology (collectively, the “Service”). It also describes your data protection rights, including your right to object to some of the processing which We carry out. More information about your rights, and how to exercise them, is set out in the Full Privacy Policy below.

• 1. Scope of Applicability
  This Summary and the Full Privacy Policy (together the ("Privacy Policy") apply to you if you use the Service.
  
  
• 2. Processing of your Personal Data
  We collect and use the following Personal Data related to your use of the Service:
  
  a. Information you provide to Us, such as registration information, e.g., user name. If you choose not to provide necessary information, you may not be able to access or participate in the whole or a part of the Service or a particular feature We offer.
  
  b. Information that We collect automatically (as the case may be, subject to your consent), such as your IP address or other identifiers for the device you use to access the Service, technologies such as Cookies or Web Beacons. If you download and use Our Application through the Play Store, you will consent to Our collection and use of the Android Advertising ID (AAID).
  
  c. Information We receive from third parties, e.g., service providers that work on Our behalf, which may provide Us with information that is necessary to validate your transaction in case you choose to apply your credit card for payment. Further, We may receive information on how you use the Service or third party websites from third party analytics service providers, ad network providers or social media applications that We make use of and which may process certain Personal Data about you subject to their privacy policies and/or terms of use.
  
  
• 3. Processing Purposes
  We collect and use your Personal Data related to your use of the Service (collectively, the "Collected Data") to provide you with features and functions of the Service, and to provide you with other requested content related to Our services and other offerings.
  
  
• 4. Data transfers and Recipients including International Data Transfers
  In accordance with applicable law, We transfer your Personal Data to Our service providers, third parties (e.g., third party service providers, business partners such as customer service provider and traffic measurement service provider), and, as the case may be, governmental authorities, courts, external advisors, and similar third parties. Some of the aforementioned recipients are located in jurisdictions outside New Zealand such as the United States, Japan, and/or other jurisdictions that may not provide the same level of data protection as your home country/region. Where we do this, we will endeavor to put appropriate data handling and security arrangements in place with those recipients.
  
  
• 5. Retention periods for and deletion of Collected Data
  Collected Data will generally be deleted once they are no longer needed for the purposes motivating their original collection or as required by applicable law.
  
  
• 6. Your statutory rights
  As set forth by applicable law, you have certain rights with regard to the processing or your Personal Data, each as per the conditions defined in applicable law, such as the right to get access to your data, to get them corrected, erased or handed over. Please refer any of your questions to support_en@madoka-exedra.com.
  
  
• 7. How to Delete Your Account
  You may delete your account by taking the steps II. 7. below.
  
  
• 8. Changes to this Privacy Policy
  From time to time, We may have to update this Privacy Policy. We will let you know of any material changes to this Privacy Policy through your account.
  
  
• 9. Contact Information and how to contact Us
  If you have questions or concerns regarding this Privacy Policy, you should first contact Aniplex. You can contact Us about this Privacy Policy by writing Us:
  Aniplex Inc.
  Address: 4-5 Rokubancho, Chiyoda-ku, Tokyo, 102-8353 Japan
  email: support_en@madoka-exedra.com
  
  

• 1. Processing of your Personal Data
  We process the following Personal Data related to your use of the Service:
  
  a. Personal Data you provide to Us:
  
  • Contact information such as email address;
  • Unique identifiers such as country/region of residence, date of birth, user name, account ID;
  • Preference and other information such as favorite character(s). A user name and an account ID is necessary to use the Service. If you choose not to provide necessary information, you may not be able to access or participate in the whole or a part of the Service or a particular feature We offer.
  • We may offer social features like text chat or message. When you use these features, the info you share may be seen or overheard by others. We may collect and use the info you provide, including to enforce our Terms of Use, and in some cases it may also be collected or used by others without your knowledge (for example, if you’re chatting with another user while they stream the game). If you disclose any information relating to other people to us or to our service providers in connection with the Application, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
  b. Personal Data We collect by technical means:
  In addition to any information that you choose to provide to the Service, whenever you use, visit or interact with the Service, We, as well as any third-party analytics providers or other service providers, may use a variety of technologies that automatically or passively collect information about how the Service is accessed and used, including but not limited to, domain name, internet service provider, network type, browser type and version, operating system, language settings, device model, device settings, device state (accelerometer, gyro, battery, light), Application information, software development kit (SDK) ID and version, install and use of the Application, action within the Application, crash and error report, the page and ad served or clicked, time on the Service, and the preceding page views, which might be qualified as Personal Data ("Usage Information"). We may also automatically collect your IP address or other unique identifiers such as identifier for advertisement (IDFA/AAID), identifier for vendor (IDFV/ ANDROID ID) and push notification token (collectively, "Device Identifiers") for the computer, mobile device, technology or other device (collectively, "Devices") you use to access the Service. A Device Identifier is a number that is automatically assigned to your Device when you access a property or its servers, and Our computers identify your Device by its Device Identifier. If you download and use Our Application through the Play Store, you will consent to Our collection and use of the Android Advertising ID (AAID). Some mobile service providers may also provide Us or Our third-party service providers with information regarding the physical location of the Device used to access the Service. The technologies used on the Service to collect Usage Information, including Device Identifiers, include:
  
  
  • Cookies, which may be html files, Flash files or other technology, are small text files that help store user preferences and activity ("Cookies"). A Cookie is placed on a Device when that Device is used to access or visit the Service. Cookies may be used for many purposes, such as remembering you and your preferences, tracking your visits to the Service and customizing your experience on the Service. You may configure your browser or Device to block the use of certain cookies. However, please note that if you choose to disable cookies on your Device, some features of the Service and Our online offerings may not function properly.
  • Web Beacons, also known as image tags, pixel tags, clear GIFS or web bugs, are small pieces of code used to collect advertising data, such as counting page views, promotion views or advertising responses (“Web Beacons”). Web Beacons or similar technologies may be used for various purposes, including, without limitation, to count visitors to the Service, to monitor how users navigate the Service, to count how many sent emails were actually opened or to determine whether content sent was actually viewed.
  • Embedded Scripts: An embedded script is programming code that is designed to collect information about your interactions with the Service, such as the links you click on. The code is temporarily downloaded onto your Device from Our server or a third-party service provider, is active only while you are connected to the Service, and is deactivated or deleted thereafter.
  • Ad Serving and Traffic Measurement Services
    We license technology to serve advertisements on the Service and within its videos and other content as that content is served across the Internet. In addition, We may use third party network advertisers to serve advertisements on the Service and third-party analytics service providers (such as Google Analytics https://policies.google.com/technologies/partner-sites?hl=en) to evaluate and provide Us with information about the use of the Service and viewing of Our content. We do not share the information that you provide to Us, such as your name and/or email address with these third parties, but ad network providers, the advertisers, the sponsors, and/or analytics service providers may set and access their own cookies, web beacons and embedded scripts on your Device from the Service. These cookies, web beacons and embedded scripts may collect personal information or other information about your use of the Service over time and other third-party websites or applications and they may otherwise collect or have access to information about you, including Usage Information. Cookies and web beacons, including those set by third party network advertisers may be used to, among other things, target advertisements, prevent you from seeing the same advertisements too many times, or conduct research regarding the usefulness of certain advertisements to you.
    
    Please note that third parties may collect personal information about your online activities over time and across different websites when you visit or use the Service or other online websites and services. For example, some third parties' embedded content or plugins on the Service, such as social media sharing tools, allow their operators to learn that you have visited or interacted with the Service, and they may combine this information with other, identifiable information they have collected about your visits to other websites or online services. These third parties may handle this information, and other information they directly collect through their content and plugins, pursuant to their own privacy policies.
    Online Tracking. Some web browsers incorporate a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. How browsers communicate the Do Not Track signal is not yet uniform. For this reason, the Service do not respond to such signals, except where required by law. Cookie Management Tool. You can either allow or refuse Us to set and use Cookies and similar technologies by setting your preference on the Cookie Preference Center.
  
  c. Personal Data We Receive from Third Parties
  
  • (1) Transactions:
    You may purchase certain items from the Service. This Privacy Policy applies to any Personal Data you provide in connection with any such purchases. In　some instances, you may be directed to a third party site to initiate your transaction. These third party sites will be clearly identified and link to their own privacy policies so you know which company is collecting your Personal Data. We only receive personal data necessary to allow Us to fulfil any purchases you make. You should refer to those policies for any privacy-related concerns regarding your purchase with them.
  • (2) Other users:
    Other users may report each other and submit information about their in-Application activity and actions to help us determine if the reported behaviour constituted a violation of rules and procedures that apply to user conduct, as well as any potential repercussions (such as temporary or permanent account suspensions or chat restrictions). We also record and store, and reserve the right (but have no obligation) to monitor chat and similar details about optional interactions for a period we determine is appropriate to help us, among other things, address disruptive behaviour, improve our services, enforce our rules and policies and Terms of Use, and foster a more positive the Application for our users.
  • (3) Third parties We work with:
    We may receive Personal Data about you from our third party partners. In addition, if you use another service and you opt-in to receive information from Us, the relevant service provider may forward to Us your email address and other Personal Data so that We may contact you as requested. We may also supplement the Personal Data We have collected from you directly with outside records from third parties to enhance Our ability to serve you, to tailor Our content to you and to offer you opportunities to purchase products, contents or services that We believe may be of interest to you. We may combine the Personal Data We receive from these third parties with the Personal Data We have collected from you directly. In those cases, We will apply this Privacy Policy to any Personal Data received, unless We have disclosed otherwise.
  • (4) Social Media Applications:
    Functionality on the Service may permit interactions between the Service and third-party properties, such as Facebook and X. Such functionality enables you to “like” a product or online content, “share” content to other properties, and otherwise link the Service with another third-party property. If you choose to “like” or “share” content or to otherwise post information from or via the Service to a third-party property, that information may become public and the third-party property may have access to your Personal Data and information regarding your use of the Service. You may also choose to participate in a third-party application or feature (such as Apple, Google, X, Discord, LINE, Facebook applications or a similar application or feature on a third-party property, or otherwise linking the Service with another property) through which you allow Us to collect (or the third party to share) your Personal Data. When you choose to participate, you may be opting to link your activity on the Service with that third-party property, which may then collect information about your visits to the Service and may publish that activity as you request to your "profile" or similar feature with that third party (such as if you choose to share content you find on one of the Service with your "connections" on the third party's property). The Personal Data We collect is subject to this Privacy Policy. However, the Personal Data collected and stored by the third party remains subject to the third party's privacy practices, including whether the third party continues to share information with Us or with other third parties, the types of information shared, and your choices regarding what is visible to others on that third party's property. The third party may allow you to remove an application or feature, in which case We will no longer collect Personal Data about you through the application or feature, but We may retain the Personal Data previously collected in accordance with this Privacy Policy.
  
  
  
• 2. Processing Purposes
  We will use the Collected Data for the following purposes:
  a. Account Creation: We use your credential information to create your account that can be used to sign-in to the Service and other related services;
  b. Service Provision: We use the Collected Data to operate, maintain, enhance and provide features and functions of the Service, including processing your registration, your purchased orders and your payments, and providing functions for playing matches and cooperative plays in the Application;
  c. Communications: We use the Collected Data to communicate with you about the Service for administrative and informational purposes. Examples of said communications include responses to your inquiries or requests, customer support-related communications and changes to any of Our terms & conditions or policies.
  d. User Experience: We use the Collected Data to personalize your experience on the Service by providing you with tailored information of products, contents and services, as well as recommendations, advertisements, promotions, or offerings that may be of interest to you;
  e. Service Improvement and Development: We use the Collected Data to optimize and improve Our services, including the Service, and to develop new products, contents, services, features and functions by analyzing and understanding the usage trends and preferences of Our users;
  f. Compliance with Law: We use the Collected Data to ensure compliance with Our internal policies, agreements with Our stakeholders, applicable laws and regulations, court orders, government and law enforcement requests. We also use the Collected Data to enforce or defend Our legal rights or the terms and conditions of any Our service, or to retain and store your personal information to comply with specific legal retention requirements, regulatory audits, and other record keeping purposes (including to meet internal and external audit requirements).
  g. Fraud prevention and investigation: We will use the Collected Data to comply with monitoring, prevention, detection and investigation obligations, laws associated with the identification and reporting of illegal and illicit activity, including fraud and anti-money laundering, and financial reporting obligations.
  h. Security: We will use the Collected Data to maintain the integrity and security of Our websites, contents and services and preventing and detecting security threats, fraud or other criminal or malicious activity that might compromise your devices.
  i. Other: In any other way, with your consent or permitted under applicable law.
  
  
• 3. Data transfers and recipients and legal justification for such transfers
  When you use social features on the Service such as text chat, the information you share may be seen or heard by others, including users who can access public chats but who you may not be directly speaking to.
  In addition, We will make the Collected Data available to third parties as follows:
  a. (Third-Party) Service providers
  We may use service providers to process the Collected Data, some of which may be internal (i.e., part of Aniplex) or external (third party) service providers In any case, the service providers are engaged for the purposes of pursuing the activities outlined in this Privacy Policy (e.g., customer service, traffic measurement, etc.). Some of the service providers are acting on our behalf as data processors. However, we may also transfer to other third party service providers acting as independent controllers (e.g., lawyers, accountants, auditors, etc.) in accordance with applicable law.
  
  b. Business transfer
  In the event that We sell or transfer a portion or all of Our business, Collected Data may be transferred by Us to the purchasing or acquiring entity as part of the transaction. We will continue to ensure the confidentiality of the Collected Data before such transaction occurs, and after such transaction, We will delete the Collected Data as soon as reasonably practicable after such transaction.
  
  c. Compliance and enforcement
  We will retain, use and/or disclose any of Collected Data as required or permitted by law, regulation or order, including to the police or other appropriate authorities, to investigate complaints made by or against you, or to protect or defend ourselves, or others, against illegal, criminal or harmful activities.
• 4. International Transfer of the Collected Data
  Collected Data will be processed, stored and transferred for the purposes outlined in this Privacy Policy from your country/region of residence to various countries/regions outside your country/region of residence, including Japan and the US. Collected Data will be processed by staff operating outside your country/region of residence who work for Us or for one of Our service providers and may be disclosed to such staff in those countries/regions. We take appropriate measures to ensure that all transfers of the Collected Data from New Zealand to countries/regions outside New Zealand meet the requirements of applicable New Zealand data protection legislation and to ensure that appropriate technical and organizational security measures are in place to protect Personal Data against accidental or unlawful destruction, accidental loss or alteration, unauthorized disclosure or access, and against all other unlawful forms of processing. Where information is transferred outside New Zealand, and where this is to a stakeholder or vendor in a country/region that does not provide the same level of data protection as New Zealand, data is adequately protected by appropriate data handling and security arrangements\. Any onward transfer is subject to appropriate onward transfer requirements as required by applicable law. Nonetheless, this may impact your data subjects rights in your local jurisdiction and also in the applicable overseas jurisdiction(s). These overseas jurisdictions may also need to disclose your personal information to a third party, e.g., an overseas authority. If you have any questions or concerns about Our data transfer arrangements, please contact Us (see II. 9. below).
  
  
• 5. Retention periods for and deletion of Collected Data
  We will only retain the Collected Data for as long as is reasonably necessary for the various purposes set out in this Privacy Policy or to otherwise comply with any applicable laws and regulations concerning the mandatory retention of certain types of information. Please note that We may be required to retain certain information by law. In principle, We will retain the Collected Data only as long as required or permitted by applicable law, in particular as long as the Collected Data may be needed to fulfill or defend against claims that are not yet time-barred. Where We no longer require the Collected Data, it will be destroyed or de-identified in line with Our policies. When We say de-identified, We mean that We will remove information that could be used to identify you from the Collected Data.
  
  
• 6. Your statutory rights
  Under the conditions set out under applicable law , you have the following rights:
  a. Right of access: You have the right to obtain from Us confirmation as to whether or not Personal Data concerning you is being processed, and, where that is the case, to request access to the Personal Data. The access information includes – inter alia – the purposes of the processing, the categories of Personal Data concerned, and the recipients or categories of recipients to whom the Personal Data have been or will be disclosed.
  b. You have the right to obtain a copy of the Personal Data undergoing processing. For additional copies requested by you, We may charge a reasonable fee based on administrative costs.
  c. Right to rectification: You have the right to obtain from Us the rectification of inaccurate Personal Data concerning you. Depending on the purposes of the processing, you have the right to have incomplete Personal Data completed, including by means of providing a supplementary statement.
  d. Right to erasure (right to be forgotten): You have the right to ask Us to erase your Personal Data.
  e. Right to restriction of processing: You have the right to request the restriction of processing your Personal Data. In this case, the respective data will be marked and may only be processed by Us for certain purposes.
  f. Right to data portability: You have the right to receive the Personal Data concerning you which you have provided to Us in a structured, commonly used and machine-readable format and you have the right to transmit those Personal Data to another entity without hindrance from Us.
  g. Right to object:
  You have the right to object, on grounds relating to your particular situation, at any time to the processing of your Personal Data by Us and We can be required to no longer process your Personal Data. If you have a right to object and you exercise this right, your Personal Data will no longer be processed for such purposes by Us. Exercising this right will not incur any costs. Such a right to object may not exist, in particular, if the processing of your Personal Data is necessary to take steps prior to entering into a contract or to perform a contract already concluded.
  
  Please note that the aforementioned rights might be limited under the applicable national data protection law. Please refer any of your questions to: support_en@madoka-exedra.com. In case of complaints, you also have the right to lodge a complaint with the Office of the Privacy Commissioner: PO Box 10 094, The Terrace, Wellington 6143, 0800 803 909, enquiries@privacy.org.nz
  
  
• 7. How to Delete Your Account
  You may delete your account by taking the following steps:
  Please go to “Madoka Magica Magia Exedra”, tap “Menu”, tap “Options” and then tap “Delete Account”.
  
  
• 8. Changes to this Privacy Policy
  By using the Service, you agree to the terms of this Privacy Policy. We may amend this Privacy Policy at any time and, as such, We encourage you to periodically review this page for the latest information on Our privacy practices. If We make a material change to the way in which we collect, use, and/or share your Personal Data, We will send an email to users who have provided an email address or post a notice on the Service prior to the change becoming effective. Your continued use of the Service after a revised version of this Privacy Policy has been posted will signify your consent to the terms of such revised Privacy Policy.
  
  
• 9. Questions about this Privacy Policy
  If you have questions or concerns regarding this Privacy Policy, you should first contact Aniplex. You can contact Us about this Privacy Policy by writing Us:
  Aniplex Inc.
  Address: 4-5 Rokubancho, Chiyoda-ku, Tokyo, 102-8353 Japan
  email: support_en@madoka-exedra.com